taught in Russian

Level of education: Master programmes

Type of instruction: Full-time

Duration: 2 years

Areas of specialisation: Crisis Management

Main educational courses

  • Commercial Failure from the Perspective of Financial Science
  • Comparative Analysis of Models of Enterprise Crisis Management
  • Company Solvency Management Through Asset Structure Rationalisation
  • Goals, Objectives and Essence of Crisis Management
  • Cycles and Crises of Socio-Economic Systems

Scope of research

  • Commercial failure from the perspectives of financial science
  • Methods of bankruptcy forecasting
  • Methods of forecasting and preventing commercial failure
  • Main objectives and trends of complex enterprise restructuring
  • Deliberate bankruptcy, using bankruptcy proceedings for the purpose of hostile takeover
  • Carrying out of the financial analysis of an enterprise in default
  • Bankruptcy proceedings and methods of financial recovery
  • Comparative analysis of models of enterprise crisis management
  • Company solvency management through asset structure rationalisation
  • Goals, objectives and essence of crisis management
  • Cycles and crises of socio-economic systems

Areas of specialisation: Marketing and Brand Management

Main educational courses

  • Brand Management
  • В2В Marketing
  • Integrated Marketing Communications
  • Internet Marketing
  • Quantitative Methods of Marketing Research
  • Marketing in Social Media
  • Industrial Economics and Competitive Policy
  • Modern Human Resource Management
  • Pricing and Price Policy

Scope of research

  • The concept of behavioural economics and new forms of employee motivation
  • Marketing of impressions in the development of a modern company
  • Marketing of high-tech services
  • Behaviour of various groups of consumers
  • Relationships of the demand generation chain participants
  • Relationships of the value generation chain participants
  • Planning in e-commerce
  • Consumer behaviour in the Internet environment
  • Behavioural and experimental economics in taxation
  • Behavioural and experimental economics in retail trade
  • Construction of a corporate human resource management system
  • Measuring the customer lifetime value
  • Development of methods and evaluation of company promotion efficiency using PR, GR and IR mechanisms
  • Development of a product promotion strategy
  • Development of a product promotion strategy using Internet marketing
  • Development of a corporate pricing strategy using statistical analysis methods
  • Brand creation and positioning using neuromarketing tools
  • Creating, promoting and measuring brand value
  • Complaint management
  • Marketing channel management in the FMCG market
  • Brand portfolio management
  • Formation of a client-oriented company
  • Formation of marketing channels
  • Prices and pricing as an object of corporate marketing management
  • E-commerce and sales channels integration in retail trade

Courses

  • Macroeconomics
  • Marketing
  • Management
  • Microeconomics
  • Taxes and Tax Planning
  • Strategic Management
  • Supply Chain Management
  • Financial Management
  • Corporate Finance
  • Environmental Management
  • Corporate Economics

Career

The graduates can work in large companies as top managers, financial analysts, crisis managers, marketing specialists, public relations specialists, etc., in various divisions of banks, investment and financial companies, marketing agencies, consulting and audit companies, committees of St Petersburg Administration, St Petersburg Chamber of Commerce and Industry.

Intrested in this programme — set up your personal account to proceed with your application.