Level of education: Aspirantura programme

Type of instruction : Full-time

Duration: 3 years

Language of instruction: Russian

Main academic courses

  • Theory of Social Communication
  • Methodology and Research Methods in Advertising and Public Relations
  • Public Relations in Politics
  • Pedagogy: Didactics in Higher Education
  • Theory and Practice of Advertising
  • Public Relations in Business
  • Journalism

Resource opportunities for research

  • The M. Gorky Scientific Library of St Petersburg University
  • Contracts with leading libraries and archival institutions, mass media editors’ offices
  • The cycle of scientific events: the International Scientific Forum “Media in the Modern World: St Petersburg Readings”; International Academic Conference “Strategic Communications in Business and Politics”; International Conference “Mass Media in the Modern World: Young Researchers”; International theoretical and practical conference “Journalism of the 21st Century” and others
  • Scientific publications: “The Information Age” series; International scientific journal “Media Linguistics”

Our advantages

  • The only doctoral programme in Russia in advertising and public relations;
  • The programme has been publicly accredited by: the Russian Association of Communication Agencies; and the Association of Specialists in the Field of Communication and Information and Analytical Activity “International Academy of Communicology”;
  • The programme is designed to: develop the ability to critically analyse and evaluate modern scientific achievements; and generate new ideas in solving research and practical problems, including those in interdisciplinary areas. The programme prepares students for the design and implementation of comprehensive (including interdisciplinary) research in advertising and public relations and other communication media (new media, advertising and public relation services, television, radio, visual communications) based on a holistic system scientific worldview using knowledge in the field of history and philosophy of science;
  • The programme is designed to train specialists who are ready for: independent research and business activities in advertising and public relations using advanced research methods and information and communication technologies; teaching activities for degree programmes at higher institutions (according to their academic programme and area of study); participating in the work of Russian and international research teams to solve scientific and educational problems; and using advanced methods and techniques of academic communication in the state and foreign languages.