Level of education: Master’s programme

Type of instruction: Full-time

Duration: 2 years

Language of instruction: Russian

 

Main academic courses

  • Lobbying and GR: Theory and Techniques
  • Management of Public Communications
  • Lobbying and GR Techniques: Foreign Experience
  • Policy Making and Implementation Process
  • Political Consulting
  • Advertising Communications in Politics and State Administration
  • Modern Press Service
  • Psychology of Political Behaviour
  • Political Written Communications and Speechwriting
  • Methodology of Social Research and Applied Data Analysis

Our advantages

It is the only academic programme in Russia that meets the modern challenges of managing public and political communications. The programme synthesises domestic and foreign experience in solving issues arising in the process of making political decisions, including unpopular ones. Special attention is paid to such communication activities as: lobbying and GR (government relations); information support of the activities of state and municipal authorities; and political consulting.

The training process involves

  • close cooperation with the professional associations: the European Association of Political Consultants; the Russian Association of Political Consultants; the Russian Association of Public Relations; the Association of Consultancies in the Field of Public Relations; and the Association of Communication Agencies of Russia
  • implementation of field-specific projects at professional activity sites such as the St Petersburg University Media Centre; and international competitions such as PolitPRpro, Proba Awards, and Silver Archer
  • Highly qualified teaching staff: authors of well-known textbooks in the field of public relations, political communications, government relations (GR); and prominent practitioners-managers and top managers of communication agencies, political strategists, corporate communications consultants, winners of prestigious professional prizes and awards
  • Extensive contacts with foreign partners that enable international exchanges and joint programmes
  • Internships in leading communication agencies, advertising and PR services of state and business structures – making graduates extremely competitive in the labour market

Main areas of research

  • Communication audit and analysis of the efficiency of corporate communications
  • Counselling models in crisis and risk situations
  • Management counselling as a metasystem of communication consulting
  • Efficiency of communication consulting in social media
  • Area Branding
  • Online and offline crisis communications
  • Communication campaign strategies for large corporations
  • Strategic branding campaigns
  • Strategic communications in social health
  • Strategic communication projects on the Internet

International relations

  • The Free University of Berlin (Germany)
  • TU Dortmund University (Germany)
  • Volda University College (Norway)
  • Beijing International Studies University (China)
  • Adam Mickiewicz University in Poznań (Poland)
  • George Mason University (USA)

Career opportunities

Professions

The programme provides training for specialists in: strategic communications; management of the development and implementation of large communication programmes and projects in policy, business, and the promotion of territories; and public relations and advertising. They will possess professional consulting skills in communication techniques.

Career opportunities

  • Commercial firms interested in effective government relations
  • Public authorities of municipal government
  • Political parties and socio-political organisations
  • Leading Russian and foreign media, media holdings and communication agencies
  • Teaching activities at St Petersburg University and other academic institutions
  • Research activities at research institutes and organisations

Interested in this programme — set up your personal account to proceed with your application.