Level of education: Master’s programme

Type of instruction: Full-time

Duration: 2 years

Language of instruction: Russian

 

Main academic courses

  • Design and Implementation of Corporate Communication Strategy
  • Design and Promotion of Digital Content
  • Digital Transformation of Society: Trends, Technologies, Players
  • Creative Technologies in Corporate Communications
  • Visual Communications in Advertisements
  • Storytelling and Infotainment in Creative Advertising
  • Online business promotion
  • Industry 4.0: The Impact of the New Technology Stack on Communication Strategy
  • PR and Advertising of Upmarket Products and Services
  • Myth Design and Branded Content

Our advantages

  • Close cooperation with professional associations: the Russian Association of Public Relations; the Association of Consultancies in the Field of Public Relations; the European Association of Political Consultants; and the Association of Communication Agencies of Russia
  • Participation in events for industry professionals (GR-club, Advertisers Club)
  • High-tech professional centres that make it possible for students to master practical skills and regularly win in Russian and international professional competitions
  • Professional activity sites: a student training press centre; the 1st Line informational and educational portal; the Razvilka portal; the Training newspaper; St Petersburg University Media Centre; and international competitions such as Mass Media Perspective and PolitPRpro
  • Highly qualified teaching staff: authors of well-known textbooks in the field of marketing, advertising, public relations, and journalism; and prominent practitioners-managers and top managers of communication agencies, political strategists, corporate communications consultants, experts in marketing and media planning, and winners of prestigious professional prizes and awards
  • Extensive contacts with foreign partners that enable international exchanges and joint programmes
  • Internships in leading communication agencies, advertising and PR services of state and business structures – making graduates extremely competitive in the labour market

Main areas of research

  • Strategic communications of large corporations
  • Promotion of corporate communication projects in the digital environment
  • Crisis communications in large corporations
  • Creative advertising of upmarket products and services
  • Corporate social responsibility
  • Information wars in business and protection against information aggression

International relations

  • The Free University of Berlin (Germany)
  • Beijing International Studies University (China)
  • Adam Mickiewicz University in Poznań (Poland)
  • George Mason University (USA)

Career opportunities

Professions

The programme provides training for specialists in: corporate communications; management of the development and implementation of large communication programmes and projects in business, social and cultural sphere and the promotion of territories; and advertising in creative industries. They will possess professional skills in advertising and public relations and skills in working in the digital environment.

Career opportunities

  • Leading Russian and foreign communication, advertising and PR agencies
  • Communication divisions of international holdings and large Russian companies
  • Russian and international companies interested in effective offline and online communications
  • Public authorities of municipal government
  • Teaching activities at St Petersburg University and other academic institutions
  • Research activities at research institutes and organisations

Interested in this programme — set up your personal account to proceed with your application.