In today’s digital society, approaches to the perception and use of visual communication are changing, and new technologies and disciplines are emerging to make media or an advertising product a reality. Above all, these are the technologies of augmented and virtual reality (AR and VR) and the disciplines of communication design and brand identity.
A new St Petersburg University master’s programme, Visual Communications in Journalism and Advertising, will allow students to acquire skills and knowledge in developing and managing visual products in the New Media Age.
The programme embraces a wide array of disciplines, from visual rhetoric in branding, video art and contemporary design to film production and project management. The courses are taught by established teachers and practitioners in the field of art direction, creative management of mass media content, digital media art and interactive advertising.
The director of the programme is Anna Kuzmina, Candidate of Political Science and Associate Professor in the Department of Advertising, the School of Journalism and Mass Communications at St Petersburg University.
In 2025, the creative competencies in visual communications will be supplemented by new requirements. Above all, in mass media content and the advertising business, the following will be relevant in visual communication with a target audience: Big Data and analytics-driven design, VR/AR interfaces, and a knowledge of neurobiology. The programme takes into account future trends in communication design and seeks to broaden the students’ visual skills.
On the one hand, they will be able to intelligently develop their competencies and research skills and to generate creative ideas, using the current digital technologies, and, on the other hand, they will learn how to manage, produce and develop a visual project.
In the course of their studies, they will also become acquainted with potential employers. They will receive practical, on-site training from well-known representatives of the Russian mass media (the Komsomolskaya Pravda newspaper, the Union of Designers of St Petersburg, the Interfax information agency, the Mir Television and Radio Broadcasting Company and others), advertising and branding agencies, and also commercial, non-profit and governmental organisations. The programme is cooperating not only with Russian but also with foreign partners – universities in Germany, Norway, the USA, the People’s Republic of China and Poland.
What professional attributes will these specialists have acquired once they graduate? They will be able to originate a design and lead a team as their creative director, art director or producer, and to work as a designer with media projects that have creative elements or advertising campaigns – with their artistic content. As for career growth, the following will be available to them: media outlets (television, print, and digital media), event-related contexts, and the fields of design, advertising and other areas of visual communication.
This is a full-time, two-year course, and there will be scholarship and paid tuition places. You will find further information and admission policies here.