Media Texts in Mass Communications

42.04.02In russian

Level of education Master

Type of instruction Full-time

Duration 2 years

Main academic courses
  • Media Philosophy
  • Contemporary Literary Stream and Mass Media Content
  • Linguistic View of the Modern World
  • Creative Writing
  • Production and Producing of Podcasts
  • Narratology
  • Marketing Media Text
  • Copyright Media and Blogging
  • Fundamentals of Dramaturgy and Screenwriting
  • Data Visualisation in the Design of Advertising and Journalistic Content
  • Content Development and Promotion
  • Art Criticism
Our advantages
  • High-tech professional centres make it possible for students to master practical skills and regularly win in Russian and international professional competitions.
  • The programme focuses on: the development of narrative journalism techniques; technologies of storytelling and effective text; and the study of solution strategies using the content of various tasks set by the media, state and public structures, and business.
  • Graduates of the programme are able to: create full-fledged information products (texts, documents, screenplay outlines, multimedia content, creative concepts and other creative works) for various media; and analyse and do post-production of media content and digital products using modern technologies.
  • Graduates of the programme have the skills to produce professional original content for social networks, blogs, messengers, hybrid media projects and its promotion on digital platforms.
  • Project activities make it possible to master practical skills and develop research skills.
  • Extensive contacts with Russian and foreign partners enable international exchanges.
  • Professional activity sites include: a student training press centre; the 1st Line informational and educational portal; the Training newspaper; St Petersburg University Media Centre; and international competitions such as Mass Media Perspective and PolitPRpro.
International relations
  • The Free University of Berlin (Germany)
  • TU Dortmund University (Germany)
  • Volda University College (Norway)
  • Beijing International Studies University (China)
  • Adam Mickiewicz University in Poznań (Poland)
  • George Mason University (USA)
Main areas of research
  • Analysis of the practice of leading Russian and foreign media communicators
  • Analysis of the research results in this sphere, their interpretation, and forecast of their use in editorial practice
  • Types of audiences in the new digital reality
  • Modern media content for multimedia media
  • Media text as a tool of business and policy
  • Preventive examination of media texts
  • Semiotics of media texts
  • Outlook study of creative solutions to strategic objectives
  • Development of the professional journalistic environment
  • Copyright media and blogging in a modern media system
  • Stages of developing a creative and original media product
  • Organisation of promotion in the media market
  • Performance evaluation of information, communication and technology platforms
  • Professional and creative aspects of journalism in the appropriate field
  • Current trends in the global media industry
  • Conceptual approaches to content marketing
  • Patterns and mechanisms of text impact on the consumer
  • Perceptual psychology of modern media texts
  • Digital media technologies and convergent media products
  • Mechanisms for effective professional communication
  • Methods of content adaptation for various online platforms
  • Technologies of modern media production
  • Narrative forms of media works
  • Social activism in the media text
  • Storytelling technologies for solving different issues
  • Technologies for creating effective texts
  • Data visualisation in the design of advertising and journalistic content
  • Media ethics and security in the digital environment
Career opportunities

Graduates can work in the field of media communications in: various types of media; brand media; press centres; press services; PR and advertising departments; communication agencies; the interactive content industry; and social marketing. They are also ready for research and teaching activities in the field of mass communications in educational institutions with a certain area of expertise. Additionally, graduates will be able to create professional copyright media content for: social networks; blogs; instant messengers; hybrid media projects; and other digital media platforms and forms of non-personal communication.