Media Communications

42.04.01In russian

Level of education Master

Type of instruction Full-time

Duration 2 years

Main academic courses
  • Modern Society and Social Communication: 21st Century Transformations
  • Media and Politics
  • Approaches and Research Methods in Media Studies
  • Modern Russian Media Landscape
  • News Production and News Management
  • Design of Interactive Media Projects
  • Modern Digital Photography
  • Production of Video and Audio Content
  • Media Project / Communication Project
  • Fundamentals of Programming and Visualisation for Media Projects
  • Marketing of Goods, Services and Territorial Entities
  • Economics of Media Projects
  • Project Management
  • Management of a Communication Agency
  • Online Platforms and Their Content
  • Online Promotion: Strategies and Techniques
  • Photo and Video Blogging
  • SMM: Social Media Marketing
  • Big Social Data: Social Network Content Analysis
  • Communication Ethics Practice
  • Academic Writing
Our advantages
  • The programme is aimed at developing universal skills in communication in students, as well as studying communication and modern media. Students will acquire competencies taking into account the current state of the communication markets. The programme in media communications in St Petersburg is implemented only at St Petersburg University, and is the most practice-oriented of all existing ones.
  • The programme is also unique in that that students of different educational paths interact during seminars and workshops, as well as during the ‘Media project’ course.

After the training, graduates will be able to:

  • evaluate modern society and its trends in terms of its impact on modern communication; and predict the development of the communicative sphere of society
  • know modern media markets and their development trends
  • produce content for various areas of communication, including media, advertising, PR, GR, social media, and the blogosphere
  • focus on the format and platform limitations when creating and adapting content
  • manage media projects in various communication spheres
  • psychologically and ethically evaluate their own practice of working with media audiences
  • carry out research in the field of communication
Main areas of research
  • Современное общество и социальная коммуникация: трансформации XXI века
  • Медиа и политика
  • Методология и методы медиаисследований
  • Современный российский медиаландшафт
  • Новостное производство и менеджмент новостей
  • Дизайн интерактивных медиапроектов
  • Современная цифровая фотография
  • Производство видео- и аудиоконтента
  • Медиапроект / Проект в сфере коммуникации
  • Основы программирования и визуализации для медиапроектов
  • Маркетинг товаров, услуг и территориальных образований
  • Экономика медиапроектов
  • Проектный менеджмент
  • Управление коммуникационным агентством
  • Онлайн-платформы и их контент
  • Онлайн-продвижение: стратегии и тактики
  • Фото- и видеоблоггинг
  • SMM: менеджмент социальных сетей
  • Big social data: анализ контента социальных сетей
  • Этика коммуникативных практик
  • Академическое письмо
  • Траектории обучения:
  • Comparative analysis of media systems in Russia and the CIS
  • Innovative Internet communications
  • Concepts and working methods of hybrid media systems and hybrid media projects
  • Online platforms and their audiences
  • Media project management
  • Digital media practices
  • Online media and the political process
  • Economic and political journalism
  • Russian media in a comparative perspective
  • Social media and the study of large text arrays
International relations
  • The Free University of Berlin (Germany)
  • TU Dortmund University (Germany)
  • Volda University College (Norway)
  • Beijing International Studies University (China)
  • Adam Mickiewicz University in Poznań (Poland)
  • George Mason University (USA)
  • The Hamburg University of Applied Sciences (Germany)
  • The University of Wrocław (Poland)
  • Hong Kong Baptist University (China)
Practical training and career opportunities

The educational programme is aimed at training media managers who capable of managing hybrid media projects, with knowledge in the field of journalism, media management, media economics, marketing, production, advertising and public relations.