Corporate Communications and Advertising

42.04.01In russian

Level of education Master

Type of instruction Full-time

Duration 2 years

Main academic courses
  • Design and Implementation of Corporate Communication Strategy
  • Design and Promotion of Digital Content
  • Digital Transformation of Society: Trends, Technologies, Players
  • Creative Technologies in Corporate Communications
  • Visual Communications in Advertisements
  • Storytelling and Infotainment in Creative Advertising
  • Online business promotion
  • Industry 4.0: The Impact of the New Technology Stack on Communication Strategy
  • PR and Advertising of Upmarket Products and Services
  • Myth Design and Branded Content
Our advantages
Main areas of research
  • Strategic communications of large corporations
  • Promotion of corporate communication projects in the digital environment
  • Crisis communications in large corporations
  • Creative advertising of upmarket products and services
  • Corporate social responsibility
  • Information wars in business and protection against information aggression
Practical training and future career


The programme provides training for specialists in: corporate communications; management of the development and implementation of large communication programmes and projects in business, social and cultural sphere and the promotion of territories; and advertising in creative industries. They will possess professional skills in advertising and public relations and skills in working in the digital environment.

Career opportunities

  • Leading Russian and foreign communication, advertising and PR agencies
  • Communication divisions of international holdings and large Russian companies
  • Russian and international companies interested in effective offline and online communications
  • Public authorities of municipal government
  • Teaching activities at St Petersburg University and other academic institutions
  • Research activities at research institutes and organisations