Corporate Communications and Advertising
42.04.01In russian
Level of education Master
Type of instruction Full-time
Duration 2 years
Main academic courses
- Design and Implementation of Corporate Communication Strategy
- Design and Promotion of Digital Content
- Digital Transformation of Society: Trends, Technologies, Players
- Creative Technologies in Corporate Communications
- Visual Communications in Advertisements
- Storytelling and Infotainment in Creative Advertising
- Online business promotion
- Industry 4.0: The Impact of the New Technology Stack on Communication Strategy
- PR and Advertising of Upmarket Products and Services
- Myth Design and Branded Content
Our advantages
- Наличие сертификата об
- Close cooperation with professional associations: the Russian Association of Public Relations; the Association of Consultancies in the Field of Public Relations; the European Association of Political Consultants; and the Association of Communication Agencies of Russia
- Participation in events for industry professionals (GR-club, Advertisers Club)
- High-tech professional centres that make it possible for students to master practical skills and regularly win in Russian and international professional competitions
- Professional activity sites: a student training press centre; the 1st Line informational and educational portal; the Razvilka portal; the Training newspaper; St Petersburg University Media Centre; and international competitions such as Mass Media Perspective and PolitPRpro
- Highly qualified teaching staff: authors of well-known textbooks in the field of marketing, advertising, public relations, and journalism; and prominent practitioners-managers and top managers of communication agencies, political strategists, corporate communications consultants, experts in marketing and media planning, and winners of prestigious professional prizes and awards
- Extensive contacts with foreign partners that enable international exchanges and joint programmes
- Internships in leading communication agencies, advertising and PR services of state and business structures – making graduates extremely competitive in the labour market
- следующих онлайн-курсов дает пять дополнительных баллов при поступлении:
- Живые процессы в русской разговорной речи
- История русской письменности
- Язык современной рекламы и СМИ
- Язык современной публицистики
- Телекоммуникационные компьютерные технологии в рекламе и связях с общественностью
- Язык эффективной коммуникации
- Язык эффективной коммуникации в профессиональном общении
- Язык эффективной коммуникации в цифровой среде
- Продвижение веб-сайтов
Main areas of research
- Strategic communications of large corporations
- Promotion of corporate communication projects in the digital environment
- Crisis communications in large corporations
- Creative advertising of upmarket products and services
- Corporate social responsibility
- Information wars in business and protection against information aggression
Practical training and future career
Professions
The programme provides training for specialists in: corporate communications; management of the development and implementation of large communication programmes and projects in business, social and cultural sphere and the promotion of territories; and advertising in creative industries. They will possess professional skills in advertising and public relations and skills in working in the digital environment.
Career opportunities
- Leading Russian and foreign communication, advertising and PR agencies
- Communication divisions of international holdings and large Russian companies
- Russian and international companies interested in effective offline and online communications
- Public authorities of municipal government
- Teaching activities at St Petersburg University and other academic institutions
- Research activities at research institutes and organisations