Effective communication and etiquette: what do we use?

Soft skills most commonly include communication, leadership, and creative abilities, as well as personal qualities such as emotional intelligence, empathy, critical thinking, learning agility and self-learning skills, time management, and self-organisation. The top three key competencies of the 21st century are communication, creativity, and critical thinking.

HR experts note that these skills and qualities are often valued more than hard skills (i.e. specialized technical competencies) as they determine a person’s ability to adapt, solve complex problems, and work effectively in a team.

During the lecture, you will learn more about communication-related soft skills, what is meant by "effective communication", and how to measure communication progress, as well as the qualities closely tied to the skills highly valued in any professional field.

Lecturer

Ekaterina Zorina graduated from the Faculty of Philology at St Petersburg University. After graduating in 2005, she joined the Department of Russian Language at SPbU, where she teaches courses and practical classes on the stylistics and syntax of modern Russian, morphemics and word formation, business Russian and business communication to undergraduate and graduate students. 

Ekaterina Zorina supervises the practical training of the students of the Faculty of Philology, as well as the coursework and theses of the undergraduate, graduate and postgraduate students. Since 2022, she has been the head of the SPbU Linguistic Clinic and a member of the methodological committee of the SPbU School Olympiad. 

Ekaterina Zorina’s academic and practical interests include syntax and stylistics of modern Russian, linguistic analysis of fiction, modern Russian literature, the works of Vladimir Nabokov, issues of Russian as a state language and applied rhetoric (communicative soft skills). 

The lecture will be streamed online in Russian with simultaneous translation into Spanish.

Registration