The international publishing house Wiley recognises an article by Associate Professor of St Petersburg University as most cited in 2020–2021
Anastasiia Laskovaia is Associate Professor of the University and Academic Director of the bachelor’s programme in Management at the Graduate School of Management of St Petersburg University (GSOM SPbU). Her article published in the Strategic Entrepreneurship Journal (SEJ) has been recognised as the most cited in 2020–2021 by the international publishing house Wiley specialising in research publications.
The full text of the article is available here.
The article "Navigating the emerging market context: Performance implications of effectuation and causation for small and medium enterprises during adverse economic conditions in Russia" presents the research results of the performance of Russian small and medium enterprises during the crisis.
The research was conducted jointly with: Oleksiy Osiyevskyy and Hossein Mahdavi Mazdeh from the Haskayne School of Business at the University of Calgary (Canada); and Galina Shirokova, currently a professor at the National Research University Higher School of Economics.
Experts studied the emerging Russian market during the turbulent period of 2015-2016. They identified two dominant strategies for the performance of enterprises: a strategic approach based on analysis, forecasts and resource planning; and a decision-making approach based on available opportunities and resources, which implies rapid adaptation to the surrounding reality.
‘In stable economic conditions, firms that apply planning strategies based on accurate forecasts and analysis save resources and achieve better results than those that do not. Amid crisis, the situation changes. Previous plans become outdated and ineffective, and following them, small and medium firms cannot change and act quickly. Despite the fact that effectuation is an expensive and unreliable strategy during the period of stability it shows good results during crisis and becomes the main opportunity for small and medium enterprises to stay productive,’ said Anastasiia Laskovaia.