A new online course "Retail Sales Management" opens at St Petersburg University
Welcome to St Petersburg University’s new online course "Retail Sales Management" from Mariia Evnevich, author of "The Art of Selling", "Business Fundamentals", "Corporate Economics" and other courses.
Online course of St Petersburg University "Retail Sales Management"
Retail sales is a huge high-tech industry, which employs more than 15% of the working population of Russia. Getting acquainted with the nuances of this sphere will be interesting both for businessmen and employees of retail enterprises and even for ordinary consumers who want to understand more consciously the process of modern marketing.
The course will help you understand the different trade formats, the basics of category management, and the principles of assortment and pricing. In addition, you will learn how affinity cards, discounts, and complaints are useful for business, learn how to measure customer loyalty indexes, conduct sales analysis and finally understand why people choose a particular store.